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Sunglasses in Fashion this Season

A look at this Seasons Sunglass ranges

The Bambooka Sunglass Range

A new non-profit-making company, Eyewear Africa has launched a range of bamboo sunglasses in the UK.

Bambooka sunglasses are handmade of bamboo, a completely natural, light yet strong material with a charm all of their own.

The main individual behind Bambooka, Baz van Cranenburgh, is a marketing researcher by profession and previously spent many years working as Strategic Research Director for Bausch and Lomb. He knows the importance of rigorously testing products:  “We've spent a long time researching and developing Bambooka, from conducting research groups in the UK to trialling and successfully selling the product in a chain of opticians in Spain. We know that these sunglasses appeal to a wide demographic and that there is a very powerful feel-good factor amongst people who buy them.

People feel satisfied when creating social value in the things they do and the products they buy. We’re confident that we have a great quality product that is truly different from what’s out there”.
Eyewear Africa is run by non-salaried Volunteers with all proceeds going to support the rural community of Amasame in the Eastern Cape of South Africa. Last year Eyewear Africa supported the start of a bamboo plantation at Amasame in conjunction with a food security project.

All Bambooka frames are fitted with CR39 lenses of category 3 darkness, suitable for the most common use.  3 key designs are on offer, Sahara, Zambezi and Unbuntu. Some are available in both natural bamboo colour and dark brown. The Sahara design is available in a large and small size.

You can read about this and about the charity which they support at www.pepe.org.uk and on the Bambooka website www.bambooka.org.

Superdry Sunglass and Optical Collection

Superdry Sunglass & Optical Collection expands range of sunwear for Spring and Summer Collection
The brand new Grace edition creates a 7 style collection with vintage inspired frame shapes using the highest standard of acetate materials.

Superdry’s famous branding is laser cut into each brow bar with a selection of Shoreditch smoke or Black smoke, creating a truly retro statement.

Looking for something different? Bamboo trims, leather  treatments and solid Japanese 7 barrel hinges make this range a must have for fashionistas of every age. All the frames can be glazed with your chosen prescription.

Prices start from £90 for plano lenses. From Independent opticians and Vision Express
 

Zoobug's Sunglass Collection

Zoobug’s S/S 2013 Sunglasses collection and the award-winning children’s eyewear label Zoobug
have launched their Sunglasses collection for Spring/Summer 2013, a feast of bright colour, trendy
designs and fun shapes for children. The collection includes four bestselling shapes in a fresh 2013 colour palette: the Daisy, Wayfarer, Aviator, and a new version of the label’s classic round shape, Sunny.

On-trend neons and fashion-forward designs As popular as ever with young fashion fans, the Aviator is a classic lightweight metal style. For 2013, the design is issued in 2 sizes and 8 colours including black, gunmetal, pink, orange and blue. The iconic girl’s style Daisy is designed in 1 size and
4 must-have colourways. Also for girls, Sunny, an oversized circular design with overtones of the 1960s, is sophisticated and cool and reflects adult fashionista trends. The style comes in classic colours including amber or black. Last but not least, Zoobug introduces a new issue of its successful wayfarerinspired shape, in a wide choice of colours and special finishes including bright on-trend neons. All styles in the new line feature high quality polarized lenses for excellent UV protection and comfort. Holes in the endpieces are now standard in the collection, allowing kids to use a headband.

Bench Kids Frame Range

Brulimar unveil their Bench Kids Range for this season.

This is the first ever range specifically aimed at Kids from Bench. The Bench Kids range is centred on Kids aged between 7 and their mid-teams, for both sexes. The range composes of 22 models in rectangular eye shapes, stainless steel materials using a soft colour palate of pinks, blues and greens.

Brulimar has seen great success with the adult Bench range brought into their portfolio in 2006 and has great expectations for the new Kids Range.

“Fashion is making its mark on children’s designs, particularly in this age range where children are starting to choose their own eyewear. Features include more rectangular eye shapes, wider temples, and modern materials including lightweight metals. Durability and comfort are still crucial so flex-hinges and soft nose-pads remain key components,” said Howard Librae, managing director of Brulimar.

He continued, “We try wherever possible to emulate the adult fashion shapes into the children’s designs. It’s just not necessary for kids to be saddled with over-sized and in many cases unfashionable eyewear. Bench Kids caters for the fashion-conscious in-between age and, along with our Pepsi and Pepsi Max collections, fills the brand vacuum for kids of this age.”

Kids comfort as well as fine styling is also highlighted by Brulimar who will also present its new curl-sided temple technology, designed to help small children keep their frames on. These pliable, memory plastic sides, made from state-of-the-art material, have been applied to two styles – ‘Emma’ and ‘Luke’ - in the company’s Top Secret own-brand collection. The move comes in response to consumer demand for a comfortable, wearable solution for active children who have difficulty keeping their frames on throughout the day.

Adults are not forgotten at the show as Brulimar will be exhibiting its complete Playboy for Men Collection aimed at the 24 to 45 age group. These feature hi-tech, lightweight aluminium, acetates, alloys and stainless steel in shades of gun-metal grey, charcoal and brown with subtle use of the classic Playboy branding.

Women also will enjoy the latest designs in Hooch, Bench and Playboy ranges. 

New Lenses Block Blinding Glare

Rodenstock has developed a new lens that not only reduces ambient light reaching the eye, it also blocks out dangerous, blinding glare.

Rodenstock polarised lenses are designed to improve everyday vision and increase safety and, in market research, 92% of customers said they preferred them to normal sunglasses lenses.

Debbie Bathgate, lens product manager, said: “everyday glare can be annoying and uncomfortable on the eyes, but when the angle of the reflection is such that it becomes blinding, serious accidents can occur for example when driving.

“Ordinary tinted sunglass lenses can reduce light transmittance but will not stop blinding glare.”
As well as blocking dazzling light, Rodenstock polarised lenses have the added advantage of improving colour and depth perception, along with clarity and contrast. Photographers have used polarised lenses for years to achieve bolder colours, deeper contrast and reduced glare in their images.

Debbie added: “Rodenstock polarised lenses provide comfort and increased safety as well as relaxed and improved vision. The 100% uv protection also helps protect the eyes.”

Rodenstock polarised lenses are available in three tint options – 85% brown, grey and green.

Launch of Kids range of protective sun lenses from CEBE

April 2011

As reported in the news this week CEBE highlight that “Children’s eyes are incredibly vulnerable and need protecting from the sun. Up until the age of 14, children’s eyes are still developing, and are extra sensitive to intense light.” CEBE have provided the perfect remedy to protect young kid’s eyesight.

Flipper, 3-5 yrs, Red with 2000 Melanine lenses, RRP £29
 
Captain, 7-9 yrs, Grey/Red with 2000 Melanine lenses, RRP £33  image CBFLIPper300.jpg
 
These quality and affordable junior sunglasses boast a whole selection of features and are now available with Cébé 2000 melanine lenses.

- Highly protective category 4 melanine lenses filter out 100% UV rays and 98% of blue light: the most dangerous rays never reach the retina, while lower energy rays get through, allowing the wearer to see all colours clearly. They are made from polycarbonate so they are also lightweight & impact resistant.

- Optimized optical quality lenses ensure distortion free vision.
- Flexible yet robust wrap style frames for maximum protection from the sun, wind and dust.
- Soft nose pads and comfortable temple tips for a secure yet comfortable fit.
- Supplied with elastic neck strap and hard case for extra security.

The whole junior collection comprises of 10 different styles which are suitable for ages ranging between 1 – 12 years and come with either cat 4 Cébé 2000 lenses or cat 4 2000 Melanine lenses.
 

Zoobug provides optical style for newborn babies

Children’s eyewear specialist Zoobug will launch a new baby collection at Silmo 2010. The collection includes model Teddy, a style for first-time eyewear users of 0-24 months. Features are designed to ensure the frame offers a good fit, maximum comfort and safety. Produced in hypoallergenic stainless steel, the model boasts a nose piece and curl sides made of soft, non-toxic silicone as well as flexible hinges for adjustability.

"Teddy has been designed to cater to the youngest frame wearers of 0-24 months, and features a built-up nose piece in soft, non-toxic silicone," explains Dr. Julie Diem Le, Ophthalmologist and Director of Zoobug. "This very young age group requires good support and cushioning as they have an underdeveloped nose bridge. Our research has led to the creation of this special style of nose pad which gives maximum comfort whilst ensuring that the frame sits at the right height and position on a very small face."

In true Zoobug style, Teddy is also fun and fashionable. A charming cut-out teddy motif serves to make the frame as light as possible, and adds a cute, eye-catching detail to the frame temples. Teddy comes in sizes 34mm, 38mm and 40mm and a choice of colours for baby boys and girls: green, pink, blue and silver.

Further information on sunglasses, coatings and tints

Sunglass Feature: Protecting Your Eyes in the Sun

Sunglasses in Fashion this Season

Trends in Adult Sunglasses

Trends in Kids Sunglasses

Polarised Sunglasses

Sunglasses from Norville

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