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Duck and Cover

Duck and Cover - that’s an order from Norville

Duck and Cover specsOctober 2012

Featured in our round up of SILMO entries we republish this story on our UK product roundup.

Norville Eyewear announced the launch on a world exclusivity arrangement the very first collection of Duck and Cover Eyewear, a contemporary and urban range designed to be "ready for anything." The Duck and Cover brand is about Confidence, Comfort and Control.

The Duck and Cover eyewear collection keeps true to the spirit, by being straight to the point, bold with special attention to detailing. Branding on both temples and end tips with cross hatch detail on side temples features widely, functional eye shapes which promote confidence and comfort. Colour used only where necessary as an accent, graphite, steel, utilitarian attention to detail. The collection faithfully portrays the brand message Duck and Cover ready for anything. The brand positioning is extensive with appeal from 14 thru to 35 ages, not retro but urban, as happy on the street as in the office, straight to the point.

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