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Hoya launch Hoyalux iD MyStyle V+

Hoyalux iD MyStyle V+ - the most individual lens ever sold by Hoya

September 2013

Hoya launch Hoyalux iD MyStyle V+ the new individualised progressive lens that provides crystal clear vision in a split second.

As many as 73%* of European presbyopes have a different prescription for their left and right eye. Even the smallest prescription difference will lead to a visual imbalance that can cause asthenopic complaints. Hoyalux iD MyStyle V+ is the first progressive lens in the world to take this difference into account, as it balances the design performance between right and left utilising the unique Binocular Harmonization Technology. By ordering Hoyalux iD MyStyle V+ with the new iDentifier software you benefit from an unsurpassed level of individualisation as it takes into account all the variables that determine the specific characteristics of each patient, such as individual wearing conditions, wearing history, prescription and lifestyle.

Finally, each Hoyalux iD MyStyle V+ design is evaluated with the Binocular Eye Model, Hoya’s patented binocular performance measurement programme, which guarantees the design is verified under real life circumstances before production.

As a result, Hoyalux iD MyStyle V+ is the most individual lens ever sold by Hoya, and provides split second clarity, putting everything in instant focus for the wearer.

Petri Eskola, HOYA Product Specialist: “We are very proud to introduce the biggest design innovation since the launch of Hoyalux iD with its unique integrated double surface design philosophy in 2003. With our new Binocular Harmonization Technology we are for the first time able to create a progressive lens that truly improves binocular vision.”

Hoyalux iD MyStyle V+ is available to order from most good optical practices  from 1st October 2013.

 
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