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Iconics Series from Porsche Design

Porsche Design and Rodenstock present the future of engineered luxury sunglasses – the Iconics series

November 2013

Combining the purist and futuristic design that is so typical of Porsche Design with the technical innovation and manufacturing craftsmanship of Rodenstock, the Iconics series sets new standards in form and function.

Porsche Design HairbandPerhaps the most stunning model in the series is the Hairband, a pioneering prototype created using underlying technology developed by Rodenstock and implemented by hand.

The two-in-one model is based on the unique concept of combining an elegant hairband with dynamically curved premium shield sunglasses. At the heart of the design is a hidden folding mechanism which transforms the hairband into sunglasses at the touch of a button and can be folded back with one hand movement.

“The Hairband is like nothing that has ever been seen before,” says Damien Klevge, Rodenstock Business Manager Eyewear. “It was developed as part of a design study and will not be available for sale but rather gives a taste of what is to come.

“More models will be presented over the coming months as strictly limited editions that will be available in selected Porsche Design stores and opticians.

“The Iconics series sunglasses capture the spirit of our times and have the potential to become trend-setting classics. They provide a glimpse into the future of spectacles and epitomise the Porsche Design concept of engineered luxury, right down to the smallest detail.”

Image: Model wearing the Iconics series Hairband.
Photo credit: Stefan Dongus @ Eyewear Magazine

 
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