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Allders Opticians launch new look practice

Allders Opticians launches new-look practice

August 2011

Allders Opticians in Letchworth is the group’s first branch to receive a modern makeover based on the successful Rodenstock Concept Shop, proven to boost turnover.

Rodenstock concept shopConcept Shops were developed by Rodenstock to provide an optimum environment for consulting and customer service. The entire design, from materials to layout, represents high-quality, confidence and style.

The modernisation of the Letchworth practice offers patients an enhanced and welcoming experience, securing loyalty and increasing spend. 

The redesign allows the branch to attractively present Rodenstock frames and lenses, as well as integrate other high-quality brands like Porsche Design and Wimbledon. 

The sophisticated, glass-fronted spectacle cabinets with sliding doors and mirrors create intrigue and reflect the premium products on display. Customers are free to try on frames and find a style to suit them in a relaxed atmosphere.

Opticians from the Rodenstock group, who have already implemented the Concept Shop design, report 25% growth within the first year and increased sales from premium ranges.

Allders Opticians managing director, Ron Mulholland, said: “It is important that we continue to offer customers a superior and more personalised experience than they would receive from national chains. Our new look, which combines modern design with timeless elegance, will help us achieve that goal.

“Concept Shops have a proven track record of increasing turnover, and this is a sure investment in the future of our independent practices.”

Allders Opticians, owned by Rodenstock, consists of 14 branches throughout Bedfordshire, Hertfordshire and Cambridgeshire. The Bedford practice is next in line for a refit, later in the year.

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